WatchHouse, a UK specialty coffee roaster and café group, has opened its first international location on New York's 5th Avenue. The 1,500sq ft venue offers a specialty coffee menu, bakery items, and an evening selection of cocktails and light meals. Situated in the renovated 660 Fifth Avenue building, WatchHouse aims to blend its unique identity with the vibrancy of Midtown Manhattan. CEO Roland Horne expressed excitement about the opening and the brand's plans for further expansion in the city and across the US. WatchHouse has grown significantly since its inception in 2014 and aims to operate more than 500 outlets globally by 2030, supported by recent funding rounds.
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