Research shows that the shape of a coffee cup can significantly influence how we perceive the taste and aroma of coffee. Neuroscientist Dr. Fabiana Carvalho's study demonstrated that cup shape affects the perception of sweetness, acidity, and overall enjoyment of coffee. This has implications for the specialty coffee industry, which strives for quality and consistency. Industry professionals like Tim Wendelboe and Daniele Ricci have collaborated with designers and researchers to create cups that enhance the coffee drinking experience. While the practice of using different cup shapes is primarily seen in competitions and high-end coffee shops, it suggests a broader potential for cafes to enhance customer experiences by tailoring cup design to different coffee profiles.
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