Satu Kenangan, a new initiative by Kenangan Brands, the parent company of Kenangan Coffee and Fore Coffee, aims to provide more affordable coffee options in Indonesia. This move is designed to capture a broader customer base by offering franchise opportunities to entrepreneurs. This strategic expansion complements the brand's international growth, with Kenangan Coffee already establishing a presence in Singapore and Malaysia and planning further expansion into a fourth market by early 2024. The company also aims to achieve a global footprint of 1,800 outlets by 2026. Furthermore, Kenangan Brands reached unicorn status after securing US$96 million in Series C funding, elevating its valuation to over US$1 billion.
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