Luckin Coffee Overtakes Starbucks in China's Brewing Battle

Luckin Coffee Overtakes Starbucks in China's Brewing Battle

Luckin Coffee is outpacing Starbucks in China's coffee market. The local brand's rapid expansion, savvy use of social media, and cost-effective offerings have made it a favorite among younger, price-conscious consumers. In contrast, Starbucks' premium sit-down model struggles to keep up. This shift highlights changing consumer preferences and the growing influence of local brands.

Read the full article here.