A recent report by Circana highlights a 5% increase in global coffee consumption over the past year, analyzing data from 12 countries including the USA, Canada, and China. Notably, China registered the highest growth in coffee consumption, particularly in cold coffee, which now represents a third of its total coffee intake. The study emphasizes the importance of understanding both global trends and local market dynamics to succeed in the coffee industry. Despite its popularity, hot coffee still dominates the market, but cold coffee is gaining significant traction worldwide, outpacing growth in other beverages like tea and carbonated drinks.
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