A new contender has entered the coffee market: coffee paste in a toothpaste-like tube. The product, No Normal, was introduced by a Swiss startup and recently won an ISPO Award at the Outdoor by ISPO show in Munich, Germany. Designed for convenience, No Normal is made from 100% Arabica coffee sourced from Colombia. The dark-roasted coffee paste is slightly sweetened and features flavor notes of chocolate, nuts, and caramel. Each 100g tube provides 20 servings, which can be mixed with hot or cold water, or even consumed directly from the tube. Additionally, the paste can be spread on toast or other food items. Currently available for $18 per tube, No Normal offers a practical solution for coffee lovers on the go. This innovative product adds a new dimension to the coffee experience, complementing existing tubular coffee gadgets like the AeroPress and coffee content on YouTube.
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