Brewing Equity - Win Win Coffee's Direct Trade Platform

Brewing Equity - Win Win Coffee's Direct Trade Platform

Win Win Coffee Bar's journey from a local cafe to a tech innovator is a story of adaptation and passion for equitable coffee trade. After pandemic restrictions forced the closure of their cafe, founders Nikisha Bailey and Matthew Nam transformed their business model by launching CoffeePLUG, a B2B tech platform designed to connect coffee farmers directly with buyers, bypassing costly middlemen. This platform not only promises farmers in Black and brown countries a fairer share of the profit but also offers buyers better deals on coffee. With features like aggregating the coffee buying and selling process, providing partner links, and tracking products, CoffeePLUG aims to empower the supply chain and ensure more revenue returns to the origin countries. As they gear up for a pilot launch and a pre-seed funding round, the company is also set to open a multi-purpose warehouse for coffee roasting and education in Philadelphia.

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