Zus Coffee, the largest coffee chain in Malaysia, has introduced a new vegan menu in partnership with Green Rebel. This collaboration aims to meet the rising demand for plant-based options among consumers. The menu features delicious meals like Nasi Rendang Padang, Rendang Spaghetti, and Creamy Mushroom and Truffle Pasta, all made with Green Rebel’s innovative mushroom-based protein. The limited-time offerings are available at over 200 locations starting June 23.
• The new dishes are designed to be ready-to-eat and are under 200 kcal each.
• Nasi Rendang Padang and Rendang Spaghetti use a blend of soy and mushroom for a meat alternative.
• The Creamy Mushroom and Truffle Pasta includes vegan cheese from Green Rebel.
• This initiative reflects a growing trend where many Malaysians associate plant-based foods with health benefits.
This menu launch is significant as it highlights the increasing interest in plant-based diets in Malaysia. Surveys show that many consumers are seeking healthier and more sustainable food choices. By offering these options, Zus Coffee and Green Rebel are tapping into a market that values both taste and health.
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