Zarraffa’s Coffee, founded by Kenton and Rachel Campbell in 1996, has transformed from a small roasting house in Queensland to a growing specialty coffee chain with over 90 locations across Australia. With the 2032 Brisbane Olympics in sight, Kenton aims to expand the brand to 200 locations by then. The company has embraced a franchise model, allowing former managers to become franchisees, which has been key to its growth. Zarraffa’s has also ventured beyond Queensland, recently opening stores in Adelaide and Melbourne.
• The brand focuses on high-quality coffee and convenience, especially through drive-thru services.
• They prioritize franchisee success, often promoting from within the company.
• Zarraffa’s has a commitment to wildlife conservation, partnering with Australia Zoo.
• The company aims to expand into New Zealand and other Australian states, showcasing its adaptability.
This growth story matters as it highlights the potential for local brands to thrive in a competitive market dominated by international chains. Zarraffa’s commitment to quality and community involvement sets it apart, making it a significant player in Australia’s coffee landscape.
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