The Specialty Coffee Association (SCA) is rebranding its flagship event, the Specialty Coffee Expo, to World of Coffee, starting in 2026. The last event under the old name will be held in Houston in April 2025. This change aims to align the North American event with the globally recognized World of Coffee brand, enhancing its role in the international coffee community.
• The inaugural World of Coffee San Diego will take place from April 10-12, 2026, at the San Diego Convention Center.
• Attendees can expect workshops, competitions, and exhibitions showcasing the latest coffee innovations.
• The event aims to foster collaboration and connections among coffee professionals worldwide.
• The SCA has a 30-year legacy and is recognized for its rapid growth in attendance.
This rebranding matters as it emphasizes unity in the coffee industry during challenging times. It aims to provide a platform for businesses to explore new markets and innovations while celebrating the global coffee community.
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