This event showcases the vibrant world of coffee, bringing together professionals and enthusiasts to celebrate and explore coffee's rich culture. The Specialty Coffee Association launched the World of Coffee to excite consumers about coffee, transforming it from a simple drink to an indulgent experience. The Jakarta edition is significant as it is the first time this event is held in a coffee-producing nation, highlighting Indonesia's role in the global coffee market.
• The event features hundreds of coffee producers, including Rani Mayasari, who empowers women in the coffee industry.
• World Barista Champion Mikael Jasin emphasizes the importance of respecting the entire coffee supply chain.
• Young coffee enthusiast Jamie Elijah Yauw shares his inspiration from meeting industry experts.
• The global coffee market generates over $200 billion annually, with specialty coffee exports expected to grow.
This event matters because it fosters a deeper appreciation for coffee and its producers. It connects consumers to the journey of coffee from farm to cup, enhancing the value of this beloved beverage.
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