The fourth annual World of Coffee Dubai showcased significant growth and excitement in the coffee industry. This event, held from February 10-12, gathered coffee producers, manufacturers, and traders from around the globe. It was organized by DXB Live and the Specialty Coffee Association (SCA). The show saw a remarkable increase in exhibitors and space, with 1,980 companies from 78 countries participating. Extended hours on the final day allowed for more business opportunities, emphasizing the event's importance beyond networking.
• Exhibitors increased by 50%, with notable participation from countries like Brazil, Ethiopia, and India.
• Starbucks made its debut, offering tastings and hosting a panel discussion about its commitment to the region.
• New features included the Dubai Coffee Auction, which highlighted rare specialty coffees and attracted global bidders.
• The event expanded to four halls, accommodating more workshops and presentations.
This event is crucial as it highlights the growing coffee culture in the Middle East and positions Dubai as a key player in the global coffee trade. The focus on specialty coffee consumption and trade reflects the region's dedication to enhancing its coffee industry.
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