The Specialty Coffee Association has rebranded its flagship North American event from Specialty Coffee Expo to World of Coffee. The last event under the old name will occur in Houston in April 2025, while the new branding will debut in San Diego in April 2026. This change aims to unite coffee professionals globally and enhance collaboration in the industry. Attendees can expect the same vibrant community, with an expanded focus on innovation and connection.
• The last Specialty Coffee Expo will take place in Houston from April 25-27, 2025.
• World of Coffee San Diego will occur from April 10-12, 2026, at the San Diego Convention Center.
• The event will feature workshops, technology showcases, and competitions.
• The rebranding aligns with the SCA's mission to foster international growth and community.
This rebranding is significant as it reflects a commitment to global unity in the coffee industry. By connecting professionals and showcasing emerging trends, World of Coffee aims to be a leading platform for innovation and collaboration. This evolution will help enhance North America's role in the global coffee market.
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