The first North American edition of World of Coffee will be held in San Diego from April 10 to 12, 2026. This event marks a significant shift as it rebrands the Specialty Coffee Expo, reflecting the growing importance of North America in the global coffee market. With specialty coffee consumption reaching a 14-year high in the U.S., the event will showcase exciting competitions, workshops, and networking opportunities for coffee professionals and enthusiasts alike.
• WoC San Diego will host the 2026 World Latte Art Championships, where baristas will display their creative skills.
• Attendees can participate in various events, including lectures, cuppings, and the Best New Product Competition.
• Over 670 exhibitors will showcase their innovations, making it a key platform for industry trends and sustainable practices.
• The vibrant San Diego coffee scene offers numerous specialty shops and exciting afterparties for attendees.
This gathering is crucial for the coffee industry, as it fosters connections among roasters, baristas, and producers. It serves as a launchpad for new ideas and innovations that can shape the future of coffee consumption. By participating, industry players can gain insights, share experiences, and influence trends that extend beyond North America.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.