World of Coffee 2025 Heads to Geneva - Get Ready for a Brew-tiful Journey

World of Coffee 2025 Heads to Geneva - Get Ready for a Brew-tiful Journey

The Specialty Coffee Association has announced that World of Coffee will debut in Geneva, Switzerland, in June 2025. This makes Geneva the third location for the event in 2025, following Dubai and Jakarta. The event will be hosted at the Palexpo Exhibition and Convention Center from June 26-28. Geneva is a fitting choice due to its natural beauty and significant role in global coffee trading. The event promises a range of activities, including the SCA Lecture Series, workshops, and the Best New Product and Coffee Design Awards. Yannis Apostolopoulos, CEO of the Specialty Coffee Association, highlighted Geneva's historical and contemporary significance in the coffee world. This event aims to foster innovation and collaboration in the specialty coffee industry, leveraging Geneva's resources and global connectivity.

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