Giovanni and Catherine Roberts turned their coffee passion into Word Coffee in Fayetteville, Ark. Their journey started in Baton Rouge, where Giovanni opened a coffee lab, and Catherine was a barista. With the help of the Arkansas Small Business and Technology Development Center, they crafted a solid business plan and secured a loan. Word Coffee opened in 2023, focusing on quality coffee and fair wages, from farmers to baristas. The shop aims to foster community and authentic conversations. Besides coffee, they offer pastries, sandwiches, and a rotating drink menu.
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