A viral TikTok video has turned Witches Brew Coffee in Louisville into a must-visit destination as Halloween approaches. The coffee shop, known for its spooky atmosphere, saw hundreds of customers flock to its doors after a content creator showcased its unique vibe. Owner Mariah Tran reported selling around 600 cups of coffee in one day, reminiscent of their busy opening. The shop is also gearing up for a one-year anniversary event that is expected to attract even more visitors.
• The TikTok video, posted by Kelly Wills, gained over 6 million views and 840,000 likes in just two weeks.
• The shop's fall-themed menu has become a hit, leading to long lines and a sell-out of products.
• Wills aims to promote Louisville as a spooky destination, highlighting the lack of Midwest representation in Halloween-themed content.
• Tran expressed gratitude for the support, noting that customer loyalty is built on the quality of their coffee and the unique experience offered.
This surge in popularity highlights the power of social media in driving local business success. It also shows how unique themes can attract a dedicated following, especially in a community that embraces seasonal celebrations. Witches Brew Coffee's story is a testament to the impact of creative marketing and community engagement in today's digital age.
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