A popular coffee spot in Grandville, MI, is closing its drive-thru to enhance its roasting capabilities and improve the in-person experience for customers. Wildroast Coffee Co. announced that the last day for the drive-thru will be October 28. The company, known for its specialty coffee and inviting atmosphere, aims to focus more on its main downtown cafe, which will continue to serve customers and now offer food options as well.
• The drive-thru opened in June 2022 but will close to allow for expansion.
• Wildroast Coffee Co. started in a renovated 100-year-old building in downtown Grandville.
• The cafe is known for sourcing high-quality beans, including a popular house blend.
• Customers can still enjoy coffee at the main location, which remains open with new food offerings.
This change highlights the importance of adapting business models to meet customer preferences. By focusing on the in-person experience, Wildroast Coffee Co. hopes to strengthen its community ties and provide a more engaging environment for coffee lovers.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.