A new coffee blend called "Wake with Drake" has been launched by Bond Coffee Roasters, a small business in Marblehead. Inspired by the excitement around a Drake Maye-themed beer, the co-founders decided to create a coffee blend that resonates with New England Patriots fans. This coffee is a mix of Ethiopian beans, offering a taste that balances between medium and dark roast. The aim is to appeal to early risers who need a caffeine boost before heading to games. The packaging features a playful design, and the marketing includes a humorous press release highlighting the coffee's connection to the team's success.
• The coffee blend is designed for fans who enjoy Dunkin’ coffee.
• It is a mix of Ethiopian beans, catering to a wider audience.
• The coffee is available in limited quantities through their website.
• Bond Coffee Roasters operates out of a home and focuses on accessible coffee.
This new blend matters because it combines local entrepreneurship with community spirit. It shows how small businesses can creatively engage with local culture and sports fandom. By offering a product that connects fans to their team, Bond Coffee Roasters is not just selling coffee; they are building a community experience.
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