Waitrose has announced the return of free coffee for all members of its My Waitrose loyalty program, allowing customers to enjoy a complimentary hot drink without any purchase required. This change, effective from January 27, reflects the supermarket's response to customer feedback and aims to provide greater flexibility. The free coffee offer was initially launched in 2013 but faced changes over the years, particularly during the COVID-19 pandemic when it was suspended. Now, customers can simply bring a reusable cup to claim their drink.
• The free coffee program is available to all My Waitrose members starting January 27.
• Customers can receive one complimentary hot drink daily without needing to make a purchase.
• The initiative aims to encourage sustainable practices by requiring a reusable cup.
• The scheme had faced criticism in the past for attracting unwanted shoppers.
This move is significant as it not only enhances customer experience but also promotes sustainability. By encouraging the use of reusable cups, Waitrose aligns itself with environmental goals while also fostering customer loyalty. The return of this popular perk may help draw more visitors to stores, benefiting the overall shopping environment and potentially boosting sales.
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