Voyage Foods has launched a new line of beanless coffee made from roasted rice hulls and chickpeas, aiming to provide an affordable and sustainable alternative to traditional coffee. This innovative product comes in various formats, including caffeinated and decaffeinated options, to meet the needs of food service providers in the US. The company emphasizes the importance of flavor, having conducted extensive consumer testing to ensure the taste aligns with coffee drinkers' expectations. The rising costs of coffee beans, driven by climate change and supply chain challenges, have created a demand for more sustainable options. Voyage Foods positions its beanless coffee as a solution that is not only cheaper but also environmentally friendly. The competitive landscape is heating up, with other companies like Atomo Coffee and Minus Coffee also entering the beanless coffee market, indicating a growing interest in plant-based alternatives.
• Voyage Foods’ beanless coffee is made from roasted rice hulls and chickpeas.
• The product is available in various formats, including liquid and instant.
• It aims to provide a cheaper alternative to traditional coffee, potentially over 40% less expensive.
• The company has raised significant funding to support its growth and innovation.
This development is important as it addresses the environmental and economic challenges associated with traditional coffee production. With rising coffee prices and sustainability concerns, Voyage Foods’ beanless coffee could reshape consumer preferences and encourage more eco-friendly choices in the beverage market. The trend towards plant-based alternatives is gaining momentum, making this launch timely and relevant.
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