Birdie Bean is a new organic coffee brand launched by voco Hotels, part of IHG Hotels & Resorts. The brand debuted at the Shanghai Lujiazui Coffee Festival, showcasing a commitment to sustainability and unique local flavors. The café at voco Suites Shanghai Hongqiao CBD serves as a vibrant space for guests to enjoy coffee while connecting with others. This initiative aims to enhance the guest experience by integrating coffee culture into the hotel environment.
• Birdie Bean uses organic coffee sourced from Yunnan, avoiding harmful chemicals.
• The brand incorporates local ingredients like Pu’er tea and tamarind for unique blends.
• The coffee shop offers a cozy retreat for guests, with options like Birdie Bean drip coffee in rooms.
• Proceeds from the festival support environmental initiatives, highlighting social responsibility.
This initiative matters as it aligns with the growing trend of sustainable practices in hospitality. By offering innovative coffee experiences, voco Hotels attracts a younger audience and enhances their stay, making it a memorable part of their travel journey.
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