Veteran-owned businesses are a significant part of Hampton Roads' economy, with nearly three times the national average of such enterprises. One notable example is Pinup Coffee Co., founded by Stephanie Wein, who pursued her dream of owning a coffee company with her husband Bryce after serving in the U.S. Navy. Their brand is deeply intertwined with their military background, reflected in the "pinup crew" theme and World War II aircraft-inspired coffee blends. The couple's journey involved balancing their demanding military careers with building their business, selling coffee at farmers' markets, and eventually opening a roastery and cafe in Virginia Beach. They credit their military discipline and hard work for their business success. Stephanie and Bryce advocate for other veterans to start their ventures, emphasizing the importance of self-education and finding mentors. Their mission extends beyond selling coffee; they also participate in programs to help military members transition to civilian jobs. Ultimately, they aim to offer customers a coffee experience they'll love.
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