VCI has introduced an exciting initiative in India, focusing on enhancing coffee culture through its new partner model. Starting from October 2023, VCI will host monthly Specialty Coffee Bean Exhibition Weeks, inviting over 700,000 partners to engage in tasting and learning about specialty coffee. This initiative aims to deepen partners' understanding of coffee while providing them with opportunities to grow their businesses.
• The exhibition week will take place from the 16th to the 23rd of each month.
• Participants can enjoy free tastings of various high-quality coffee beans.
• Professional baristas will demonstrate brewing techniques and share tips.
• Attendees will learn about coffee's origins, production processes, and cultural significance.
This initiative is significant as it not only promotes coffee culture but also empowers partners with knowledge and skills. By fostering a community of coffee lovers, VCI is set to strengthen its presence in the Indian market while enhancing the profitability of its partners. The upcoming "Shop App" will further support this growth, making high-quality coffee more accessible to consumers.
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