The National Coffee Association's report reveals that daily coffee consumption in the US has reached a 20-year high, with 67% of Americans having drunk coffee in the past day. This marks a significant increase from 49% in 2004. The consumption of coffee has risen across all demographics, with the exception of the 18 to 24-year-olds, which remained stable. Notably, there's been a major shift towards specialty coffee, with 57% of Americans having consumed it in the last year. Espresso-based drinks, particularly lattes, are driving this trend. The report suggests that coffee is not only more popular but that people are drinking more of it than any other beverage, including water.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.