The "Coffee in the U.S. through 2027: Market Essentials" report provides a comprehensive overview of the American coffee market, placing it within a global context and offering detailed data on various aspects such as production, consumption, growth trends, imports, exports, advertising, and demographics. It thoroughly examines segments like ready-to-drink coffee, specialty coffee, coffee pods, and single-cup machines, with a focus on organic and fair-trade products. The report includes in-depth analyses of the leading coffee companies and brands, their marketing strategies, distribution channels, and sales data. It also explores consumer preferences and the shift in sales channels, offering projections for market growth through 2027, including the response to the coronavirus impact. This extensive data is presented through Excel spreadsheets, supplemented by an executive summary and a full discussion of the key players in the industry.
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