Trung Nguyen Legend, Vietnam's leading coffee corporation, has launched new stores in the US and China as part of its ambitious plan to conquer the global coffee market. Following the warm reception of its first US franchise in San Jose, California, the company opened two new Trung Nguyen Legend Coffee World spaces in the same city, offering a unique cultural coffee experience. These stores feature a blend of Vietnamese coffee culture and the world's three major coffee civilizations: Ottoman, Roman, and Thien. Meanwhile, Trung Nguyen Legend continues its rapid expansion in China, planning to increase its outlets from 18 to 130 by 2024. The company’s G7 and Trung Nguyen Legend products are already popular in over 100 countries, with strong presences in major retail chains and online platforms. The brand’s global strategy also includes future expansions into Australia, Canada, Japan, South Korea, and Europe. Their efforts are supported by the documentary "The Tao of Coffee," produced by Warner Bros. Discovery, which promotes the unique philosophy and cultural significance of Vietnamese coffee.
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