South Korea's Tom N Toms Coffee is enhancing its presence in the United States by relocating its coffee supply hub from California to Texas. This strategic move aims to improve efficiency for its 12 stores, primarily located in Texas. The chain has also opened its first drive-thru outlet in Houston, which is designed to meet the growing demand for convenience in the coffee shop market.
• The new Houston location features an expanded menu, including breakfast and lunch options, with unique items like Korean-inspired egg sandwiches.
• The drive-thru format is becoming increasingly popular among US coffee consumers, allowing for quicker service.
• The relocation of roasting operations to Texas allows for better control over the freshness of coffee, using single-origin beans from Colombia.
• Tom N Toms Coffee operates 12 stores in the US, with eight located in Texas and four in California.
This expansion is significant as it combines Korean café culture with American convenience, catering to local tastes while enhancing operational efficiency. The move reflects a growing trend among coffee chains to adapt to consumer preferences and streamline supply chains, ultimately improving customer experience and product quality.
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