The specialty coffee market is experiencing a significant shift, with the once-popular 85-86 point coffees disappearing from menus. These middle-tier coffees provided a balance of quality and affordability, serving as a staple for many roasters. However, rising costs and changing consumer preferences have led to their decline.
• The C price for coffee has remained high, making it difficult for roasters to afford mid-tier coffees.
• Many roasters have shifted to either low-quality blends for milk drinks or high-end specialty lots, leaving a gap in the middle.
• The COVID-19 pandemic severely impacted coffee sales, forcing many roasters to downgrade their offerings to survive.
• This trend has created a divide in the market, with larger companies dominating the low-end and niche buyers focusing on premium coffees.
This situation matters because it signals a structural change in the coffee industry. The loss of middle-tier coffees limits options for both roasters and consumers, affecting the overall quality and diversity of coffee available. As the market continues to evolve, the future of specialty coffee hangs in the balance, with potential risks for producers and consumers alike.
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