Starbucks, now a global coffee giant, was named after a character from Herman Melville's "Moby Dick." The name was chosen to reflect adventure, the seafaring tradition of early coffee traders, and a connection to the Northwest. Contrary to popular myths, the name did not originate from personal stories of hunting or family memories. Initially, a name from the book, "Pequod," was considered but rejected for its less appealing sound, leading to the selection of "Starbuck," the ship's first mate. The founders, Baldwin, Bowker, and Siegel, aimed to create an adventurous and inviting brand. The iconic mermaid logo, designed by Terry Sheckler, added to the maritime theme, initially inspired by an old wood carving of a siren but later redesigned to fit a more family-friendly image under new ownership in 1987.
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