Specialty coffee has evolved since the 1970s, focusing on quality and unique flavors. It emphasizes the importance of growing conditions and processing methods that enhance the coffee's aroma. The Specialty Coffee Association (SCA) sets strict standards to classify coffee as "specialty," requiring a score of at least 80 points. Recently, consumers, especially younger generations, are increasingly drawn to specialty coffee, particularly brewed with filtering methods that showcase its delicate flavors. This shift reflects a broader trend towards quality and mindfulness in coffee consumption.
• Specialty coffee began in the 1970s, focusing on quality and unique aromas.
• The SCA defines strict standards for coffee classification, requiring an 80-point score.
• Younger consumers prefer specialty coffee, often prepared with filtering methods.
• Local traditions are being rediscovered, with unique coffee techniques emerging globally.
This trend matters as it signifies a cultural shift towards appreciating quality over quantity. Coffee is no longer just a quick drink; it has become an experience to savor, reflecting a growing mindfulness in consumer choices.
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