The International Coffee Organization (ICO) is instrumental in shaping the future of coffee. In this episode, Vanusia Nogueira, the ICO's Executive Director, talks about the organization's role in regulating the coffee market and promoting sustainable production. With new regulations and initiatives, the ICO aims to empower producers with innovative tools to address challenges in coffee cultivation. Vanusia emphasizes the need for funding mechanisms to support producers and the importance of engaging young entrepreneurs in the specialty coffee sector. The episode also discusses the ICO's educational efforts and collaborative approach to enhance coffee quality and consumption globally.
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