Washed coffees have long been a cornerstone of specialty coffee, known for their clean and vibrant flavors. Recently, however, trade shows like World of Coffee Geneva have seen a shift towards high-end fermentations and unique blends. Despite this trend, washed coffees continue to hold their ground. Conversations with industry experts reveal how roasters are adapting to market changes while still valuing traditional offerings.
• Washed coffees are seen as a reliable choice, often overlooked at events in favor of more unique options.
• High-end fermentations are popular for marketing, but they represent only a small segment of the market.
• Many roasters are diversifying their offerings to include a range of coffees, balancing high-end and classic varieties.
• The demand for approachable and cost-effective blends remains strong, especially with rising coffee prices.
The trend towards unique coffees may attract attention, but washed coffees remain essential for sustainability in the specialty market. Their consistent quality appeals to a broader audience, ensuring they remain a vital part of roasters' offerings.
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