Specialty coffee in Thailand has rapidly transformed from a niche interest to a significant cultural phenomenon. This shift reflects a broader change in consumer preferences, with coffee becoming a popular choice over traditional tea. The rise of coffee culture is evident in the increasing number of coffee shops and the growing interest in high-quality, locally sourced beans.
• The coffee market in Thailand was valued at 36 billion baht in 2018, growing at a rate of 15% annually.
• Google searches for “coffee shops near me” have surged, particularly in urban areas, indicating a nationwide interest in coffee.
• Doi Chang in Chiang Rai has emerged as a key player, known for its premium Arabica beans and sustainable farming practices.
• Local brands like Coffee Bean by Dao and Inthanin Coffee are gaining popularity for their quality offerings and unique café experiences.
This coffee revolution matters as it signifies a cultural shift towards modernity and sustainability. It empowers local farmers and promotes economic growth in regions previously reliant on other cash crops. As Thailand's coffee scene continues to evolve, it positions the country as a rising star in the global coffee market.
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