Telefónica's NFTs Aim to Brew a Sustainable Coffee Revolution

Telefónica's NFTs Aim to Brew a Sustainable Coffee Revolution

Telefónica's "Harvverse" NFT project targets Latin American coffee farms. It merges physical and digital worlds to promote sustainable agriculture. By buying NFTs, investors own coffee plots, supporting local farmers and ensuring traceability. The initiative also includes NFTs for the film "Calladita" and the music sector, offering exclusive content and reducing intermediaries. Telefónica's marketplace aims to democratize digital art and support social causes.

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