The Coffee Bean & Tea Leaf® is launching a new campaign called Tastemakers Since 1963 to celebrate its long history and connection to Los Angeles coffee culture. The campaign highlights the brand's commitment to quality and innovation over the past 63 years. To mark the occasion, customers can enjoy a small brewed coffee for just $0.63 on March 26. The campaign also introduces new beverages and a special lineup of products that reflect the brand's evolution.
• The new Dry Iced Americano comes in three flavors: Vanilla, Brown Sugar, and Horchata, all featuring rich espresso over pebble ice.
• The beloved Horchata beverage is back, available in various formats like Ice Blended® and Iced Latte with Boba.
• A new LA Line of coffee blends is introduced, featuring the L.A. Espresso and L.A. Brew for home brewing or café enjoyment.
• The campaign aims to honor the community of tastemakers that have supported the brand since its inception.
This campaign is significant as it reinforces The Coffee Bean & Tea Leaf's role in shaping coffee culture in Los Angeles. By celebrating its heritage and introducing innovative products, the brand seeks to connect with both loyal customers and new coffee enthusiasts. The focus on community and quality reflects a commitment to maintaining its legacy while adapting to modern tastes.
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