Taste of China Competition Highlights Unique Coffee Preferences

Taste of China Competition Highlights Unique Coffee Preferences

The "Taste of China" Global Specialty Green Coffee Bean Competition recently took place in Shanghai, showcasing the distinct coffee tastes of Chinese consumers. The event featured 82 premium coffee beans from 16 countries, emphasizing the growing coffee culture in China. This competition serves as a bridge between international coffee producers and the unique preferences of the Chinese market.

• The competition received strong support from coffee-producing countries and their associations.

• Judging involved experts from major coffee chains and national champions, ensuring high standards.

• For the first time, the top ten coffees were auctioned, generating excitement among roasters and café owners.

• The top 30 winning coffees will go on a nationwide cupping tour, with a final award based on public feedback.

Understanding these preferences is crucial for producers aiming to succeed in the Chinese market. This event not only highlights local tastes but also opens doors for international collaboration and trade in the coffee industry.

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