The recent "Taste of China" Global Specialty Green Coffee Bean Competition in Shanghai highlighted the unique preferences of Chinese coffee consumers. This event brought together 82 premium coffee beans from 16 countries, showcasing the growing coffee culture in China. As coffee imports rise, understanding local tastes becomes crucial for international producers.
• The competition featured beans from famous regions like Brazil and Ethiopia, as well as emerging areas such as Thailand and Ecuador.
• A panel of experts from leading coffee chains and national champions judged the entries, ensuring quality assessment.
• For the first time, the top ten coffees were auctioned, generating excitement among roasters and café owners.
• The top 30 winning coffees will go on a nationwide cupping tour, with a final award based on public feedback.
Recognizing Chinese consumer preferences is vital for global producers. This competition not only fosters local coffee culture but also bridges the gap between international suppliers and domestic tastes.
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