A new matcha mill is set to open in Portland this summer, bringing fresh matcha to local enthusiasts. Tao of Tea, founded by Veerinder Chawla in 1997, aims to deepen connections between consumers and the origins of tea. With the rising popularity of matcha, Tao of Tea's mill will help meet demand while maintaining quality.
• Sleeper Coffee, a loyal customer, reports that matcha drinks are among their top sellers, with a third of all orders being matcha.
• The matcha supply chain is facing challenges, including shortages and rising prices, making sourcing tencha more difficult.
• Tao of Tea has kept prices reasonable for small businesses despite market fluctuations.
• Chawla emphasizes the importance of the ceremonial aspects of matcha, contrasting it with its commercialized nature.
As matcha becomes more mainstream, understanding its roots is vital. Chawla's mill will not only provide fresh matcha but also educate consumers about its production. This initiative could foster a greater appreciation for tea culture in the U.S., similar to the respect given to specialty coffee.
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