A new cold brew coffee lineup is launching at Taco Bell's Live Más Cafés on May 21. This marks the chain's first permanent offering of cold brew drinks, featuring four unique options. The drinks are crafted with 100% Arabica beans sourced from Latin America and are designed to attract cold brew enthusiasts with their low-acid profile.
• The lineup includes four drinks: a straight cold brew and three flavored options topped with cold foam.
• The standout drink is the Purple Velvet Cream, inspired by horchata, with a distinct purple foam.
• Other flavors include Caramel Dulce Cream and Vanilla Cream, each with its own unique foam topping.
• All drinks are priced at $4.59 for a 16-ounce and $4.99 for a 20-ounce size.
This new offering is significant as it aligns with the growing trend of cold foam in coffee beverages, appealing to younger consumers who seek variety and customization. Taco Bell aims to redefine its role in the coffee market, providing a compelling reason for customers to visit earlier in the day.
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