A new concept from Taco Bell, the Live Más Café, has opened in Chula Vista, focusing on specialty beverages. This innovative café takes over an existing drive-thru location and offers a unique drink menu alongside traditional food items. The café aims to disrupt the beverage market with a Taco Bell twist, showcasing a variety of refreshing drinks.
• The menu features Refrescas, Taco Bell's take on aguas frescas, available in multiple fruit flavors.
• Churro Chillers are shakes topped with cold foam and churro pieces, offered in flavors like Mexican Chocolate and Cinnavanilla Coffee.
• A selection of hot and iced coffees includes Vanilla Crema and Mexican Mocha.
• The launch aligns with a growing trend in the restaurant industry, where beverages are becoming popular indulgences.
This move is significant as it highlights a shift in consumer preferences towards beverage-focused dining experiences. Taco Bell joins other fast-food chains, like McDonald's, in exploring this trend, indicating a broader evolution in the fast-food landscape.
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