Taco Bell Launches Live Más Café to Shake Up Beverage Scene

Taco Bell Launches Live Más Café to Shake Up Beverage Scene

A new concept from Taco Bell, the Live Más Café, has opened in Chula Vista, focusing on specialty beverages. This innovative café takes over an existing drive-thru location and offers a unique drink menu alongside traditional food items. The café aims to disrupt the beverage market with a Taco Bell twist, showcasing a variety of refreshing drinks.

• The menu features Refrescas, Taco Bell's take on aguas frescas, available in multiple fruit flavors.

Churro Chillers are shakes topped with cold foam and churro pieces, offered in flavors like Mexican Chocolate and Cinnavanilla Coffee.

• A selection of hot and iced coffees includes Vanilla Crema and Mexican Mocha.

• The launch aligns with a growing trend in the restaurant industry, where beverages are becoming popular indulgences.

This move is significant as it highlights a shift in consumer preferences towards beverage-focused dining experiences. Taco Bell joins other fast-food chains, like McDonald's, in exploring this trend, indicating a broader evolution in the fast-food landscape.

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