Many Swedes are changing their coffee habits due to rising prices. The traditional practice of fika, which involves socializing over coffee and snacks, is being affected. With coffee prices increasing significantly, people are cutting back on their cafe visits and seeking low-cost alternatives.
• Coffee prices have surged by over 100% in six months, with packets now exceeding 100 kronor.
• Some Swedes are stockpiling coffee, leading to empty shelves in stores.
• While coffee consumption at home is declining, many are drinking more coffee at work due to free offerings.
• Younger generations are shifting towards energy drinks, which may threaten the traditional coffee culture.
This shift in coffee habits reflects broader economic challenges and changing social dynamics. As fika plays a vital role in Swedish culture, its evolution may impact how relationships are formed and maintained in both personal and work settings. The future of fika could be at risk, especially among younger generations who face financial constraints.
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