A recent study reveals a significant increase in specialty coffee consumption among adults in the United States over the past 14 years. According to the National Coffee Association (NCA), 46% of American adults consumed specialty coffee in the past day, marking an 84% rise since 2011. This trend highlights a shift in coffee preferences, as specialty coffee now surpasses traditional coffee consumption, which stands at 42%. The NCA attributes this growth to coffee's ability to adapt to changing consumer preferences and a rising interest in health and wellness.
Key findings include:
• 64% of adults aged 25 to 39 drank specialty coffee in the past week.
• Drip coffee makers are the preferred method for 36% of specialty coffee drinkers.
• Medium roast is the favorite among 62% of past-day specialty coffee drinkers.
• Specialty coffee drinkers are more likely to enjoy their coffee out-of-home compared to traditional coffee drinkers.
This trend matters because it reflects changing consumer habits and a growing appreciation for quality coffee. As specialty coffee becomes more popular, it shapes how Americans experience coffee, influencing both market trends and consumer choices.
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