The Super Bowl is not just a sporting event but a cultural phenomenon where high-stakes advertising is as much a spectator sport as the football game itself. Among the usual array of commercials, coffee advertisements have carved out their niche, with brands like Death Wish Coffee, a CBD coffee company, and Oatly making appearances in past years. In 2024, SToK Cold Brew grabbed the spotlight with a commercial featuring Sir Anthony Hopkins in a dragon mascot costume, promoting their product with a blend of humor and star power. The ad industry and coffee aficionados are on the lookout for the first specialty coffee brand to make a significant impact during the Super Bowl, with La Colombe and Onyx Coffee Lab as potential contenders.
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