Farmer Bros. Coffee Co. has introduced Sum>One Coffee Roasters, a new specialty coffee brand that aims to enhance the coffee experience for enthusiasts. This brand focuses on the craftsmanship behind coffee, creating a community that includes farmers, baristas, and coffee lovers. Sum>One Coffee Roasters promises to deliver unique flavors and aromas, showcasing the artistry involved in coffee production.
• The brand offers eight distinct coffee blends, ranging from light to dark roasts.
• Sum>One Coffee Roasters will primarily serve Farmer Brothers' B2B customers but will also be available for individual purchases online soon.
• The brand emphasizes direct trade relationships with coffee growers, promoting community and shared passion.
• The vibrant branding reflects the journey of coffee from the soil to the cup.
This initiative matters as it not only elevates the coffee experience but also fosters connections among people involved in the coffee industry. By focusing on quality and community, Sum>One Coffee Roasters aims to change how consumers appreciate and enjoy coffee.
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