The World Coffee Roasting Championship (WCRC) has been a pivotal event in the coffee industry since its inception in 2013. This competition pushes roasters to excel in grading green coffee and developing roast profiles that enhance a coffee's unique characteristics. The upcoming WCRC, scheduled for June 2024 in Copenhagen, will feature Stronghold Technology as the Official Production Roaster Sponsor, providing their S9X machine. Sponsorship is vital for the event, offering essential equipment and support. Competitors must familiarize themselves with the specifics of sponsor machines to optimize their performance. Jason Woo, CEO of Stronghold Technology, emphasizes the transformative impact of these competitions on the industry, highlighting the importance of innovation and sustainability. Stefanos Domatiotis, a seasoned coffee competitor, advises roasters to master variables like temperature control and airflow adjustments on the S9X for consistent results. Understanding sponsor machines and rigorous practice are key to excelling in the WCRC and achieving balanced, high-quality roasts.
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