The iconic Strand Book Store in New York City has teamed up with Brooklyn Roasting Company to introduce a coffee kiosk within the bookstore. This collaboration marks the first time a coffee service is being offered inside the store since its opening in 1927. The kiosk features four stools where customers can enjoy their coffee while browsing through the Strand’s extensive collection of 2.5 million books. This partnership also represents a strategic move for Brooklyn Roasting Company, helping the brand rebound post-pandemic through enhanced branding and multiple revenue streams, despite the financial struggles it faced during the pandemic. The company, known for its robust wholesale and ecommerce operations, sees this collaboration as a valuable promotional opportunity rather than a major financial gain.
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