STōK Cold Brew's Bold Campaign Wins Gold at The Drum Awards

STōK Cold Brew's Bold Campaign Wins Gold at The Drum Awards

STōK Cold Brew Coffee, launched in 2015, aimed to boost brand awareness and market share with its first national campaign. The goal was to create a culturally relevant and disruptive campaign that resonated with their audience. Harvest Creative, Danone's in-house agency, crafted an innovative strategy by partnering with Wrexham AFC, a football team gaining media attention due to its celebrity chairmen. The campaign’s highlight was a :30 Secret Replacement video featuring STōK Cold Brew Coffee hijacking the team's teatime, symbolizing cultural disruption. This partnership extended through multiple tentpole moments, including Wrexham AFC's U.S. tour, targeted media content during the new football season, and a memorable Super Bowl spot featuring Sir Anthony Hopkins. The campaign achieved over 14 billion impressions and significant sales growth, cementing STōK's place in the market. The Super Bowl ad was recognized by AdWeek, and the campaign exceeded social media benchmarks, reflecting STōK’s success in creating a culturally relevant and engaging brand narrative.

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