The World Barista Championship (WBC) has evolved into a prestigious event, showcasing the pinnacle of coffee artistry and innovation. The competition began modestly in Monaco in 2000 with just 17 competitors and has grown into a global phenomenon with over 140 participants from various countries. Founding member Colin Smith reveals that the WBC was initially established to promote specialty coffee in Europe and has since helped raise industry standards and fostered creativity. Notable winners have become influential figures in the coffee world, and the event has seen significant rule changes over the years, including the recent inclusion of plant milks. As the competition continues to adapt to industry trends, it remains a vital platform for baristas to launch their careers and for the coffee community to celebrate excellence.
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