Starbucks VIA instant coffee offers a blend of convenience and quality that's hard to match in the world of instant coffee. While instant coffee typically suffers from a poor reputation due to its often subpar taste and lingering aftertaste, Starbucks aims to change this with its VIA line. This article critically examines and ranks four popular Starbucks VIA flavors: Colombia, Italian Roast, Pike Place Roast, and French Roast. The Colombia roast, though aromatic, falls short due to its overly smoky and almost watery profile. The Italian Roast, while better, still suffers from an overpowering bitterness, though it can be balanced with cream and sugar. Pike Place Roast stands out for its well-rounded, nuanced flavors of caramel, citrus, and nuts, making it a delightful morning brew. Topping the list is the French Roast, which offers a rich, smooth, and velvety experience, making it almost indistinguishable from a freshly brewed cup. Overall, Starbucks VIA instant coffees are a great option for those seeking the convenience of instant coffee without sacrificing quality.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.